Bringing back the identity of civet coffee as a special product of Indonesia
Keep in mind that the civet coffee is very valuable because of the philosophical and the process is coffee from wild civet feces, it is the identity of civet coffee. Not only is the coffee that comes from civet feces, but also wild civet which has the best coffee.
Luwak coffee is inherent identity since the first in Indonesia and even the distinctive identity that makes civet coffee is known throughout the world. However, what if the identity is lost? The trust of the world community to Luwak coffee will decrease. As a result, no special civet coffee as before.
Even the identity of Luwak coffee is derived from wild civet may be a minority in Indonesia. Since the number of manufacturers who make civet farms with the aim of increasing the production of civet coffee. This is one factor that makes the civet coffee loses its identity.
The loss of identity of civet coffee was even able to be understood by people outside of Indonesia. They consider that the civet farms to produce the civet coffee as a business opportunity for them. In addition, the emergence of an international certification that only allow wild civet coffee has to be traded internationally, especially western countries.
To keep civet coffee remains privileged, then it may be able to return to the philosophical Luwak coffee is derived from wild civet and preserve forests in Indonesia. When sustainable forests in Indonesia, the civet will continue to survive and will thrive in balance.
Additionally returns in accordance with philosophical civet coffee will also be able to in the international competition, which is native civet coffee from nature will be able to compete with coffee in the world. From wild civet coffee will be able to be accepted by the world community, because people know that the coffee products from wild civet.
Indeed, there is a concern when wild civet in the forest will be reduced, which eventually led to the civet farms with the aim of civet coffee production. But if the forest is habitat for native civet remain preserved, the civer population will also remain stable. But the fact that in recent years, when the dry season is often burned forests in Sumatra for business purposes. So one way to keep the civet population is to preserve forests, and do not burn the forest as a habitat for native civet, then also prevent the occurrence of forest fires.
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